Search This Blog

Saturday, December 1, 2007

My personal thoughts on the assault on Christmas


OK, this my annual venting concerning the abolition of Christmas in our culture.

Retail advertisers seem the most motivated to not call December 25th - the day they rely on people who celebrate Christmas to patronize them - Christmas. Most all of them call it the ubiquitous "holiday". Grrrrrr. However I just want to talk about the most egregious. It involved the Lowe's flyer, where they called the Christmas Tree a "Family Tree". I must say beforehand that once there was an outcry, Lowe's sent out a new flyer in which called it a Christmas Tree.

This made me think. Someone in the advertising department had to cognitively make the decision that "Family Tree" was a good idea. They must have even decided that "Holiday Tree" was not even good to call it. For what reason? So as to not offend those who don't celebrate Christmas. Even atheists tend to celebrate on Christmas Day. It is a tree that people put gifts under on a holiday that we call Christmas. So how in the world would someone think it is a good idea to call it a "Family Tree". I thought that was something you tracked your ancestry on. And another thing, those who don't celebrate Christmas will not be buying the tree anyway! So in that respect who cares if it is called a Christmas Tree. It is kind of like Christians being offended that a Menorah is not being advertised as a "Family Candle Holder". I mean come on!

I have been with my company for 10 years now. In 1997 we had a Christmas party and that continued for a number of years. A few years back as the assault on Christmas was growing, the spineless decision makers chose to follow suit and they began calling it a Holiday Party. However we are now 2007 and even the Holiday appears to be offensive. This year we are having "Winterfest 2007". Are you done chuckling yet? What is that? Winterfest! We are in December and we are celebrating the beginning of winter and the coming 4 months of frigid weather. That is not something I have ever considered celebrating.

Have a good day and Merry Christmas!

No comments: