The Power of the Great Uninformed

All voters fall somewhere along a spectrum.

Informed conservative - listen to talk radio and read the news regularly. They are well informed and tend to vote conservative. They vote for Republicans typically.

Informed liberal - they read the New York Times and watch the network news. They read the internet and listen to some talk radio. They know conservatives are right but they love centralized power so they will usually vote for the most liberal Democrat.

Now it gets more gray:

Minimally informed conservative - They tend to have been raised in a conservative Republican home. They don't keep up with the news but they have a sixth sense about what is right. They usually vote Republican.

Minimally informed liberal - they watch the network news. They pride themselves on being open minded. They tend to have been raised in a liberal Democrat family. They know when they vote Democrat that it doesn't feel right but they tend to do it anyway.

Now here is where the power resides:
The Great Uninformed - They know very little about any of the issues and like it that way. In every presidential election they are generally uninformed on the cantidates. They base their vote on how they feel about the economy and how the two candidates make them feel. It is usually not based on anything concrete but the are adament about who they are voting for. They recycle talking points when they are asked why they are voting for x or y. This group will vote Democrat or Republican. It all depends on how they currently feel.